An association of liquor companies called the International Alliance for Responsible Drinking (IARD) signed up on Jan. international standards for online ordering and delivery of alcohol. Liquor makers like Heineken, Carlsberg, and Diageo are members of the IARD, along with delivery companies like Uber Eats,, and Chennai’s HipBar.

The IARD said in the document that they created these standards at a time when alcohol sales were declining during the pandemic, even though the amount of alcohol ordered online increased by 33% – the standards would “provide a foundation for local codes to build on “. local laws and the national context, ”said the association.

Most states in India do not allow the delivery of alcohol and the sale of liquor is strictly regulated. Delhi opened the door to a license for home delivery of alcohol in a notification dated May 25, while states like Tamil Nadu and Karnataka continue to ban the sale of liquor online entirely.

The security precautions of the IARD

As is so often the case with industry-led self-regulation, many of the protective measures described are not too precise and are already being pursued by some of the established actors. For example, most safeguards in the document include a section that explains how HipBar implements this particular standard.

  • Age rating: The first protection is to ensure that customers are of the legal drinking age.
  • Preventing delivery to minors, drunk people or where prohibited by law: Services must take steps to ensure that people who are already drunk and minors cannot accept the delivery. They demand significantly stricter standards for “unattended” delivery, where the customer does not receive the order.
  • Driver training: “Delivery platforms and dealers [should] Have training or education tools, information, or other supportive mechanisms to empower frontline agents to refuse delivery when needed and not discourage them, ”the guidelines state. Wrong deliveries should not have any financial impact on the deliverer if the non-delivery can be traced back to the consumer. HipBar says it does this by encouraging its delivery staff to flag “problematic” customers whose accounts are frozen and can only be opened by manual review by a senior executive.

1. Find out about the law and your company’s delivery guidelines.

2. When checking the age, try to depersonalize the situation by stating that you are following company policies.

3. Use your best judgment and observe customer behavior – are they hiding their face? Are you acting nervously? Do you look drunk?

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4. Only hand in the alcohol if you agree that the delivery should take place.

5. If you refuse delivery, please calm down and follow company guidelines. Report the incident to your manager or the appropriate e-commerce or delivery platform. – IARD tips for drivers

  • Consumer choice and information: Consumers should be provided with resources on safe drinking warnings. “This could include access to online resources or information, such as: B. National drinking guidelines and warnings about minors who drink alcohol, drink during pregnancy and drive drunk, ”the standards read.
  • Monitoring: Delivery companies should regularly review compliance.

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